• Demonstrate how the value chain and value web models help businesses identify opportunities for strategic information systems applications. Every organization has it strategic ways of managing the information of the company. Nearly everything can be considered as competitive edge, e.g. Strategic information systems often change the organization as well as its products, serv-ices, and business processes, driving the organization into new behavioral patterns. The role of management information systems (MIS) in decision making is to generate data that is useful to management as they consider strategy, staffing, teams, marketing and more. The cases just men-tioned are instances of strategic information systems (SIS) - information systems used to support or shape an organization's competitive strategy, its plan for gaining and/or maintaining advantage. Strategic Information System (SIS) is a support to the existing system and helps in achieving a competitive advantage over the organizations competitors in terms of its objectives. • Break these strategic goals down into concrete activities and processes. The efficiency with which a firm manages its information determines its success in the marketplace. American Hospital Supply's system yielded advantage by locking-in its customers. However, having competitive advantage means a company will have resources to pursue its goals. A competitive advantage is simply a factor that distinguishes your business from others and makes customers more likely to choose your product over the competition. Depending on your needs, you can opt for transaction processing systems, knowledge management systems, decision support systems and more. Strategic IS enable such organization in realizing their goals. It may deliver a service or product that is at a lower price, differentiated and mainly concentrates on a demanding market section, or which is innovative. As a business owner, you want to identify what your company's competitive advantage is. This enormous power of information unleashed in today's world has brought down reaction times for decision-making of managers, made customers more aware, competitors more efficient and regulators more alert. 1) Creating barriers to competitor’s entry: In this strategy, an organization uses information systems to provide products or services that are difficult to duplicate or that are used to serve highly specialized markets. Information and its use has become the competitive advantage of today's world. This belief is reflected in a host of publications, from the popular press to respected journals. Organizations have become increasingly aware of the strategic role played by information systems projects in achieving competitive advantage. Chapter three introduces concepts of competitive advantage that businesses face and how information systems play an important role in achieving that. Top executives ponder strategic objectives and missions. This unit deals with the critical aspects of the strategic information system. To obtain a competitive advantage with information technology requires more than just simply using the technology. • Information systems that promote business innovation, improve operational efficiency. D. Faculty Member of Islamic Azad University, Brojerd Branch, Iran Mahdi Salehi, Ph. 3 Chapter Achieving Competitive Advantage with Information Systems . Strategic role of Information System • Strategic role of Information System involves using to develop products, services and capabilities that give a company major advantages over the competitive forces it faces in the global marketplace. The purpose of this research paper is to identify the significant role of Strategic Information Systems (SIS) in supporting the Competitive Advantage (CA). Competitive Advantages and Strategic Information Systems Mahmood Hemmatfar, Ph. Identifying and selecting such projects, however, can be difficult. D. (Corresponding author) Assistant Prof. Department of Accounting and Management Ferdowsi University of Mashhad, Iran Tel: 98-912-1425-323 E-mail: [email protected] Marziyeh Bayat, Ph. higher profit margin, greater return on assets, valuable resource such as brand reputation or unique competence in producing jet engines. Management Information Systems. Chapter 3 Achieving Competitive Advantage with Information Systems 1 LEARNING TRACK 1: CHALLENGES OF INFORMATION SYSTEMS FOR COMPETITIVE … In today’s world, it is essential to business success. “Competitive advantage is at the heart of a firm’s performance in competitive markets. 4. • Identify how you will measure progress toward the business goals • Ask yourself, “How can information Importance of Competitive Advantage. In this paper, we offer a competency-based view of how information systems (IS) can be used to achieve competitive advantage. Today the importance of competitive advantage could hardly be greater. This paper is based on a research on how information systems are used strategically as a source of competitive advantage. After several decades of vigorous expansion and prosperity, however, many firms lost sight of competitive advantage in their scramble for growth and pursuit of diversification. Achieving competitive advantage is not likely to be a formal goal of a business. Steps. Several frameworks have been developed and can be used to guide this process. - "The Role of Strategic Information Systems (SIS) in Supporting and Achieving the Competitive Advantages (CA): An Empirical Study on Saudi Banking Sector" Gaining a competitive advantage takes strategic planning, extensive research and an investment in marketing. Abstract. Sabre As we have seen in the previous section, it is about the innovative use of technology integrated into your business processes that bring about competitive advantage. Learn what "competitive advantage" means. The strategy used depends on the company’s vision and mission. Heads of businesses should think about which benefits their entities provide, while also determining their target market and competitors. Table 2, which contains the frequency and percentage of demographic characteristics of the respondents studied. 92 CHAPTER 3 STRATEGIC INFORMATION SYSTEMS FOR COMPETITIVE ADVANTAGE 3.1 STRATEGIC ADVANTAGE AND INFORMATION TECHNOLOGY Strategic Information Systems Strategic information systems (SISs), like the ones developed at Rosenbluth International, are systems that support or shape a business unit’s competitive strategy (Callon, 1996, and Neumann, 1994). Bakok and Treacy (1986), has identified that the underutilization of IS/IT as a serious problem for both IS/IT and for organization business managers. Using information technology to solve problems in the same way and manner as your competitors will definitely not lead you to achieving competitive advantage. To prove this, there are several explanations in recent trends. At the end of the day, information systems can give you a competitive advantage and provide the data you need to make faster, smarter business decisions. 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